OriginalItalia: When Made in Italy meets a “Slow Commerce”
OriginalItalia is a slow e-commerce portal: slow like the small wine producers that compose it. This platform wants to give voice, within the complicated jungle of online sales, to the little Italian wineries that, on average, produce between 30 and 50 thousand bottles per year. They are the ones who express in a perfect way tradition, passion for their job, authenticity, uniqueness and italian excellence. Or better said: they’re the best representation of the real Made in Italy.
OriginalItalia is an e-tailer that wants to revolutionize the way in which the Italian vignerons sell wine online, a brand new way of conceiving their business, starting from the web. And become the online reference for niche wines, both for producers and consumers, nationally and internationally. Browsing on OriginalItalia offers the exact same experience as visiting a niche Italian enoteca, those little jewels that wine lovers and experts can find only on some rare occasions. And when it happens, they naturally become the go-to places when looking for a good, authentic and unique wine. Because it’s not just about the wine: it’s about the producers’ stories, their passion and dedication, and the traditions handed down for generations that meet innovation and new ideas.
So, what does it mean to be a slow commerce? It’s about looking for excellence, original and authentic flavors when it comes to the selection of wines from small local producers. It’s about being more transparent in business practices. But it’s also about having a truly sustainable approach to the digital channel. Last, but not least, it’s about green choices, starting with the reduction of carbon emission through tree planting projects on the national territory for every order dispatched.
For a real revolution in the storytelling of the Italian vignerons, also online.