Enit announces the creation of its new broadcast, “VISIT ITALY WEB RADIO”
Enit, the Italian National Tourism Agency that promotes italy through its 27 offices all around the world, announced the creation of Visit Italy Web Radio, the first international web radio for the promotion and relaunch of italian tourism through musical entertainment. Podcasts, multilingual news, live broadcasts with correspondents from 23 countries, minute-by-minute updates on tourism, thematic programs, travel talk shows, columns on literature and travel news, exclusive interviews with nationally and internationally known personalities but above all a lot of music as a powerful tool for disseminating Italian culture, history, traditions and lifestyle. Visit Italy Web Radio is an amazing opportunity to get closer and fall in love with Italy, but also to learn the language and culture through music and entertainment.
Visit Italy Web Radio will also be the official web radio of the Giro E at the Giro D’Italia 2021 from 8 to 30 May 2021. Enit will sign a series of videos that will give visibility to the locations touched by the Corsa Rosa and will cross Italy to promote the Peninsula from the bikers’ perspective, marking a new direction for the sector. The goal is to support sustainable tourism and export knowledge of large cities and lesser known territories from a different angle. “Due to its itinerant nature – explains the President of Enit Giorgio Palmucci – cycling is the sport that manages to share the beauties of the territories more than any other, reaching the homes and hearts of people, and especially foreigners”.
To enrich its brand new Web Radio, Enit has chosen a selection of different musical pieces to savor and discover the Peninsula through the interpretations of foreign artists, opera in music, the best Italian jazz and swing musicians, 30s-40s-50s songs and dance music. There will be ad hoc columns focusing on the trends of national and international tourism, on art, culture, folklore, food and wine with a look that restores the perception of Italy on a global scale. The radio will be audible through Italy’s official website (Italia.it), on the Enit.it website, or downloading the Visit Italy Web Radio App on the Apple Store, Google Play and Huawei App Gallery.